When City Mom Collective, a national membership community for moms, was looking to introduce its new family-focused media company, they knew the expansion needed to be handled strategically. It was important for City Mom Media to be unique from the Collective branding, while still feeling related to the sister brand.

We established a new, cohesive visual brand for City Mom Media that is professional but also has a “playful side” to cater to mom-focused brands. The new branding extends to the City Mom Media website, which clearly communicates to their target B2B audience and highlights how they connect national brands with hyper-local audiences of moms through authentic, familyfocused marketing.