Located in White Rock Shopping Center, East Dallas Middle Ground isn’t just a coffee shop—it’s a celebration of the neighborhoods, people, and personality of East Dallas. From partnering only with local vendors, to the carefully crafted interior designed with guests in mind, it’s the place where good coffee and great people meet.

The goal was to balance a retro yet modern vibe, and it needed to feel just a little bit quirky. The branding included a bright, friendly color palette and embraced classic typography so it would feel as welcoming as the shop itself.