cohesive brand experiences crafted collaboratively

Start showing up like the brand you really are

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helping to bring your business value & vision together

The scroll-stopping, share-worthy brand you’ve always wanted is closer than you think

We get it—your business has grown, but your branding hasn’t kept up. You’re ready to evolve, but finding the time or knowing where to start feels impossible.

That’s where we come in. By focusing on brand design and messaging together, we help entrepreneurs and small businesses showcase their value and take their brand experience to the next level.

Black and white image of a person partially hidden by a large leaf, promoting Dr. Alex Reyes, a midlife and menopause specialist.
Person writing on glass with a red marker, text overlay "The Badass Collective"
A collage on a pink background featuring health and wellness themes. Includes a yellow card about choosing birth control with pills, a smartphone with a reminder about body autonomy, a self-care tip card with a smiling woman, an image of a woman's midsection in athletic wear, and a card promoting Women's Health & Fitness Day with women jogging.
Embossed paper with lighthouse logo and text "Southern Lighthouse."
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Sara Beukema and Megan Hopkins working for Merit & State.jpg 
A COLLABORATIVE CREATIVE STUDIO

Combining design that gets you noticed with messaging that makes an impact

We’re brand strategists and client experience experts, but you can consider us your brand BFFs. Together, we partner with entrepreneurs and small business owners to bring their personality-packed brands to life through compelling copy and purposeful design.

Through close collaboration, we get to know your business inside and out so we can craft a brand that not only reflects the value of your but attracts more of your dream clients. Ready to show up confidently in your business? We’re here to help.

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Working together is easy (and fun!)

STEP 1: Discovery

We start by getting to know you, your business, and your goals. Through our streamlined onboarding process and kickoff strategy session, we dig deep to uncover what makes your brand unique.

STEP 2: DEVELOP

With a clear understanding of your vision, we craft cohesive messaging and strategic design that reflects your personality and aligns with your goals. Every detail is tailored to make your brand feel like you.

STEP 3: DELIVER

Your refreshed brand gives you the tools and confidence to connect with dream clients and make your mark. Plus, we’ll equip you with actionable steps to maintain momentum and keep growing beyond launch day.

  • “This was such a great experience! Our company's rebrand and new website turned out amazing. After giving Megan and Sara my vision, they were really able to bring it to life! Their onboarding questionnaire was a game-changer, helping me clarify exactly what I wanted. Sara brilliantly transformed my ideas into a stunning design, while Megan found the perfect words to capture everything I had in mind. Great job, ladies!”

    Christy Greico-Smith
    Founder, Perfect 10 Promotions

  • “Sara and Megan are a dynamic duo. When my business needed some TLC, they helped me refresh my branding and totally overhaul my website. With my own client work keeping me busy, it was a huge relief they worked together seamlessly so I didn't have to manage multiple creatives. Seriously, these ladies are magic and everything they touch turns to gold. Can't recommend them enough!”

    Sandy Diaz Haley
    Founder & Principal, SDH Communications

  • “When I initially launched my business, I started with a self-made website. It got the job done, but I knew it wasn’t reflecting the quality of the work I do with my clients. Hiring Sara and Megan made all of the difference. They helped me create a stunning new site that's not only beautiful but also super functional. They really captured my voice and helped me better articulate my story and my business. They were easy and efficient to work with, and I loved working with them both!” 

    Julia Harman
    Owner, Harman Leadership

  • “I loved working with Sara and Megan! Not only are they both super talented, but they’re also personable and made the whole experience easy and enjoyable. Their insights throughout the process were so helpful — from navigating building a dual language website to setting me up with the tools I needed to start building my email list. My new brand and website are so ME! Seriously couldn't have asked for better partners to work with.”

    Dr. Alex Reyes, DO, FACOG, MSCP
    Gynecologist & Menopause Specialist

  • “Sara and Megan have become an extension of our design family. From the first meeting, they had an uncanny ability to read my design sensibility and approach to creative work. They not only created our firm’s brand standards but have become go-to partners for ongoing project work for our clients.” 

    Mary Bledsoe
    Founder, Mary Bledsoe Design Studio

  • “Before working with Megan and Sara, I knew my website wasn’t fully reflecting my expertise or attracting the right clients. I wanted something more sophisticated—something that positioned me as a leader in my field and made it clear who I was here to help. Merit & State completely transformed my brand and website, giving me a polished, elevated presence that finally aligns with my mission. Now, I feel confident in how I’m showing up, and my business is positioned to grow. Can't recommend them enough!”

    Marissa McKool
    Founder, The Public Health Burnout

  • “Sara and Megan are an absolute joy to work with and such an incredibly gifted duo. Sara has the rare ability to take what’s in your head and turn it into a visual identity that feels like pure magic! She truly brought our brand to life with very little direction. Megan’s gift with words and her web development expertise ensured that our message was not only beautifully written but also seamlessly translated into a functional, stunning website. Together, they created a brand and site that allowed us to grow from the very day we launched. Our brand now speaks clearly, confidently, and beautifully for itself thanks to Sara and Megan's combined creative genius.”

    Lauren Stockard
    Director, Operations & Strategy, City Mom Media

Get excited to show up as the brand of your dreams.

LET'S WORK TOGETHER