Southern Lighthouse founder Rachel Kennedy recognized that her brand didn’t fully capture the quality of her services. As an expert in employer branding, Rachel was preparing to expand her offerings and launch her first group program, designed to help businesses illuminate their unique stories and stand out.

Our collaboration began with refining Rachel’s target audience and solidifying her brand positioning. From there, we created a website that highlights her vibrant personality and impactful work. Today, Rachel has launched her course and proudly showcases a brand and website that resonate with her ideal clients.